Hotstar, Netflix, Reliance Jio and some other popular streaming services may soon assume voluntary censorship code which might stop them from showing the banned content by the Indian courts. At the same time, they outrage religious senitments, disrespect the national flag & emblem and also promote the violence or terrorism against the state. It also shows the kids in the sexual acts based on the multiple sources.
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When considering the video on demand (VOD) platforms, they surely see the voluntary censorships as the pre-emptive move in order to avoid the own rules imposed by the Indian government because it was expected by some of the players.
Facebook, Amazon and Google are some of the online platforms unlikely to sign up for this code. The fear of this move will absolutely set the dangerous standard of regulating the internet and as well as interfere with the creative freedom.
This code will most probably adopt a redressal mechanism which will allow all the viewers in order to send the complaints if they judge the OTT (Over the Top) services to have violated it based on the number of people involved in the discussions. It might evolve into the adjudicatory body in order to resolve the complaints from the customers.
When you are considering other members in the favour of the code are said to be Eros Now, Zee5, Times Internet and Alt Balaji. All of these things have the parent companies which also run the traditional broadcast businesses. The Internet & Mobile Association of India (IAMAI) is facilitating the process. Times Internet publishes ET and it is considered to be the digital arm of the Times Group.
Currently, the members prefer towards sticking to the first model of sending the different complaints to OTT companies in the direct manner instead of setting up the adjusting body of platforms with the varied controls. Some of them are licensed some are original and this statement is revealed by the attorney representing the OTT players at the IAMAI meetings.
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When considering the further moves and opinions, it would lead to the unnecessary nervous environment and also validates the government’s point of view which the internet requires regulation. They usually feel the actual process that has been controlled by the companies which want the OTT companies to be at the higher level playing field with the broadcasters.
They apply the broadcast folly to the internet and the entire process has been difficult and closed door. They have not included any creators in the discussions. Subho Ray is the president of IAMAI who said that the code is still a work in progress. At the same time, no one has accepted or rejected it now.
When considering the OTT companies, they have their own internal censorship codes but they are not public. The same self censorship code is available in the Southeast Asian nations with Fox, Netflix and Walt Disney as participants.